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Vision
AXA’s vision is to be a leader in wealth management and financial protection:
- Wealth management – financial advice, funds management and administration, superannuation, retirement and savings products
- Financial protection – life insurance, income protection, and long term risk products
Strategy
Asia
Supporting our vision & strategy in Asia are the following strategic imperatives:
- Restore and sustain growth in Hong Kong
- Achieve full potential in India profitably and sustainably
- Change the paradigm in China
- Achieve scale in Malaysia and Singapore
- Build top class team through recruitment and retention of talent
- Re-engineer our operating platform to support our Ambition 2012 vision
- Support organic growth with inorganic opportunities to achieve scale
- Emergence of at least one other market to achieve similar scale to Hong Kong
Australia and New Zealand
Our strategy in Australia and New Zealand is to compete in all parts of the wealth management and financial protection value chain:
- in asset management and product manufacturing
- as a provider of services to advisers
- as a direct provider of financial advice
and where possible to integrate those activities over more than one part of the value chain.
Supporting our vision & strategy in Australia and New Zealand are the following strategic imperatives:
- Use deeper customer insights to deliver a leading customer experience
- Put ease of doing business at the forefront of our service for customers and advisers
- Position ourselves as the partner of choice for financial advisers
- Regain our leading position in financial protection and bring our risk management skills to wealth management
- Better leverage our leading investment capability in providing solutions to customers
- Simplify our business to reduce cost and risk
- Build a culture that supports a winning company
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